Connect and build your own website with HubSpot CMS

What is a Content Management System (CMS)?

At its core, a CMS is a software that allows users to create, manage, and publish digital content. It is commonly used for creating and managing websites, blogs, and other digital media. With a CMS like HubSpot's CMS Hub, businesses can create and publish content quickly and easily, without needing to have specialized technical skills.

Who is Hubspot CMS for?

Hubspot CMS is a versatile content management system designed for a wide range of users, ranging from startups with a small website consisting of a couple of pages to large companies with multiple pillar pages and interactive functionalities. Marketers can create and personalize website pages for each visitor while optimizing conversion rates on every device, without any coding skills. On the other hand, developers can build websites with their preferred tools, using code and APIs to meet more complex needs. Finally, IT teams can rely on the dedicated 24/7 security team, premium hosting, infrastructure and more, to ensure safety and reliability.

It's worth noting that while CMS Hub integrates seamlessly with HubSpot CRM, you don't necessarily need to have the HubSpot CRM to use it. The platform also allows for integration with other CRMs such as SalesForce, so you can still enjoy the benefits of CMS Hub even if you're using a different CRM.

Hubspot’s CMS Hub vs Wordpress

Both CMS Hub and WordPress are popular content management systems, but they differ in their features, functionality, and ease of use. CMS Hub provides a more comprehensive solution with an all-in-one platform that includes marketing automation, CRM, and customer service tools, while WordPress requires the use of third-party plugins to achieve similar functionality. CMS Hub also offers a more intuitive and user-friendly interface, while WordPress can be more complex to navigate for beginners. Since there is much more to explore on this topic, we have delved deeper into it in another blog article.

HubSpot's CMS Hub Features

So, what exactly makes HubSpot's CMS Hub stand out from other CMS platforms? Let’s have a look at some of its numerous features:

• Drag-and-drop editor: The CMS Hub includes a user-friendly drag-and-drop editor that makes it easy to create and edit web pages, even if you don't have any coding experience.

• Blogging platform: The CMS Hub includes a robust blogging platform that allows you to schedule and publish blog posts, manage comments, and more.
• SEO optimization tools: With built-in SEO tools, you can optimize your website content for Google search engines and improve your website's visibility online.

• Website analytics: With built-in website analytics, you can track visitor behavior and engagement on your website, and use this data to improve your content and your website's user experience.
• Fully integrated CRM: you can create personalized digital experiences leveraging CRM data, and delivering targeted content to specific audiences based on their interests, behavior, and more.
• Collaboration and workflow management: The CMS Hub includes features for managing content creation workflows, allowing multiple users to collaborate on content and ensuring that content is published in a timely manner.
• Multi-language support: With support for multiple languages, you can create and manage content in multiple languages, making it easier to reach a global audience.

HubSpot's CMS Hub App Integrations

HubSpot's CMS Hub integrates with a variety of third-party apps and services, allowing businesses to extend the platform's capabilities even further. Here are some of the most popular integrations:

• E-commerce platforms: You can integrate your CMS Hub website with e-commerce platforms like Shopify and Magento, allowing you to sell products and services directly from your website.
• CRM tools: Integrating your CMS Hub website with CRM tools like Salesforce and Microsoft Dynamics can help you manage leads and customer data more effectively.
• Social media platforms: Integrating your website with social media platforms like Facebook, Twitter, and LinkedIn can help you extend your reach and engage with your audience on social media.
• Marketing automation tools: Integrating your website with marketing automation tools like Marketo and Pardot can help you automate your marketing campaigns and streamline your lead generation and nurturing processes.

How does HubSpot CMS work with other HubSpot Hubs?

HubSpot's CMS Hub works seamlessly with all the other HubSpot Hubs, allowing businesses to create a unified experience for their customers across all stages of the customer journey, from first website visit to happy customer. Here's a brief overview of how these hubs work together:

• Marketing Hub: you can create and launch targeted marketing campaigns, track your website visitors' behavior, and personalize your website content based on their interests.
• Sales Hub: you can manage and nurture leads more effectively, as well as automate your sales processes and track sales metrics.
• Service Hub: you can provide better customer support, manage customer feedback, and track customer satisfaction metrics.
• Operations Hub: you can automate your back-end processes, streamline your workflows, and gain deeper insights into your website's performance.

HubSpot's CMS Hub Plans and Pricing

HubSpot's CMS Hub is available in four different plans: Free, Starter, Professional, and Enterprise. Here's a brief overview of each plan:

• Free (€0/month): Ideal for individuals and small businesses, includes core CMS features like SEO recommendations, drag-and-drop website builder and pre-designed templates. It isn’t possible to use custom domains.
• Starter (€23/month): Designed for growing businesses that need more website pages and marketing features. It includes everything in the free plan plus blog creation, email marketing and custom domain, with a limit of up to 50 pages.
• Professional (€360/month): The Professional plan includes more advanced features, such as A/B testing, custom code editing and reporting. This plan is ideal for businesses that need a more sophisticated website with advanced functionality.
• Enterprise (€1,180/month): The Enterprise plan is designed for large businesses with complex website needs. This plan includes advanced security and support features, as well as hierarchical teams, adaptive testing and membership management.

Getting Started with CMS Hub

If you're interested in using CMS Hub for your website, there are a variety of resources available to help you get started. HubSpot offers training resources like online courses, documentation, and a huge community where you can connect with other CMS Hub users and easily get answers to your questions.

To get started, you'll need to sign up for a HubSpot account and select the plan that best fits your needs. From there, you can start building your website using the platform's drag-and-drop editor, or you can import an existing website structure from another platform.

If you're interested in exploring the different possibilities, don’t hesitate to get in contact with us for booking a free demo! Our team can show you the ins and outs of the platform and answer any questions you may have.