OneFlow vs HubSpot Quotes: What's the best fit for your sales team?

One critical, yet often overlooked, part of that process is how you present, manage, and close deals through quotes and contracts. It’s not just paperwork. It’s where revenue either moves forward or stalls.

Two powerful tools that frequently come up are Oneflow and HubSpot Quotes. Both offer strong capabilities, but they serve different needs. In this article, we break down the strengths and weaknesses of each, pricing and integration considerations, and when it makes sense to choose one over the other (especially for the Norwegian B2B market).

What are these tools?

HubSpot Quotes is a built-in feature of HubSpot Sales Hub. It enables your team to quickly generate and send quotes, collect eSignatures, and track deal progress — all directly within your CRM. You can choose from standard templates or design custom quotes to better reflect your branding and pricing structure.

Oneflow is a specialised digital contract and e-signing platform, widely adopted across the Nordics. It integrates natively with HubSpot, enabling you to create interactive contracts, collaborate in real time, and sign documents securely using BankID or other Nordic eID systems. Oneflow is particularly valuable for businesses with complex sales processes, strict legal requirements, or multiple stakeholders involved in decision-making.

Strengths & Weaknesses

HubSpot Default Quotes

Best for: Simple sales processes with minimal complexity

HubSpot’s built-in quote tool is a fast and easy way to send professional-looking quotes directly from your CRM. It works well for companies with straightforward pricing models and short sales cycles. With just a few clicks, your sales team can send a quote, collect an eSignature, and move the deal forward — all without leaving HubSpot.

Considerations:

• Limited template customization 
  No ability to negotiate terms or update pricing after sending
• No multi-party signing or advanced workflows
• HubSpot Payments only supports U.S. banks — not viable for Norwegian businesses
• Lacks compliance features like BankID or advanced audit trails
  
  

In short: Great for speed and simplicity — but not suitable for regulated industries, multi-stakeholder deals, or companies needing local eID support.

HubSpot Custom Quotes

Best for: High-value B2B deals where branding and user experience matter

With help from developers or a HubSpot Solutions Partner, you can build fully custom quote templates that include dynamic product data, branded layouts, and a polished, on-brand sales experience. Unlike other platforms, HubSpot custom quotes offer near-unlimited design flexibility — giving you full control over layout, styling, and user interface to match your brand exactly.

Considerations:

• Requires HubSpot Sales Hub Professional or Enterprise 
• Custom development and maintenance can be time-consuming and costly
• Still lacks support for Nordic eID (e.g., BankID) and legal compliance features
  
  

In short: Ideal for companies that want a highly branded, tailored quote experience — but custom quotes alone don’t solve regulatory or multi-party collaboration needs.

Curious how this looks in practice? See how we built a custom quote template in HubSpot for Blueye.

Oneflow

Best for: Complex B2B sales, regulated industries, and teams requiring legal compliance

Oneflow is a digital contract platform designed for flexibility, collaboration, and security. It integrates directly with HubSpot, letting you create, send, and track interactive contracts from within the CRM. You can make edits after sending, collaborate in real time with stakeholders, and use BankID or other Nordic eIDs for secure signing.

While Oneflow offers robust functionality, it does have some design limitations. You work within Oneflow’s predefined components and layout options, which means less creative freedom compared to fully custom-coded quotes in HubSpot. 

Considerations:

• Real-time editing and negotiation features
• Secure eID signing with BankID and compliant with GDPR
• Multi-party signing, version control, and audit trails
• Seamless HubSpot integration (deals, contacts, companies)
• Role-based access, templates, and automated workflows
• Limited design flexibility compared to custom-coded HubSpot quotes
  
  

In short: A powerful, compliant solution for Norwegian B2B companies handling complex deals, legal requirements, or multi-stakeholder contracts. While design options are more structured, Oneflow delivers where control, collaboration, and compliance matter most.

When should you use each?

HubSpot Default Quotes

When your sales process is straightforward, pricing is fixed, and speed matters more than customization. This is a great option if you need a fast, reliable way to send and sign quotes — with minimal setup and no external tools.

HubSpot Custom Quotes

When branding, design, and customer experience are strategic priorities. Custom quotes let you create highly tailored, professional proposals — all within HubSpot. Perfect for high-value B2B deals where visual impact and on-brand presentation matter.

Oneflow

When your sales process involves legal teams, multiple decision-makers, or regulated industries. Oneflow is the right choice if you need secure BankID signing, audit trails, or advanced contract collaboration. Especially well-suited for Norwegian and Nordic companies with high compliance and documentation standards.

Setup & Cost Overview

Integrating Oneflow with HubSpot is fast and straightforward. The app is available directly in the HubSpot App Marketplace, and most features work out of the box with minimal technical setup. No custom development is required for standard use — but the functionality is powerful.

Oneflow for HubSpot enables your sales team to create and send contracts directly from HubSpot deals, contacts, and companies. All contract data — including line items, contact info, and company details — is automatically transferred into the Oneflow document, and any changes made in the contract are synced back to HubSpot using bi-directional data syncing.

You can also automate key actions in your sales workflows — such as triggering contract creation when a deal hits a certain stage or syncing the contract status with your HubSpot pipeline.

Final thoughts

HubSpot’s built-in quoting tools are fast, intuitive, and great for simple sales processes. But for many Norwegian B2B companies — especially those handling larger contracts, regulated industries, or complex approval flows — the standard setup often falls short.

That’s where Oneflow steps in. It adds the advanced, collaborative, and compliant functionality that growing teams need — all seamlessly integrated with HubSpot. Whether you're scaling your sales team, improving contract workflows, or expanding into new markets, having the right quote-to-contract setup isn’t just a nice-to-have — it’s a competitive edge.

At Utbrudd, we help Norwegian companies choose, implement, and optimize the tools that fit their sales process best — from designing custom HubSpot quote templates to integrating solutions like Oneflow.

Not sure which approach is right for your business? Contact us to explore the best setup for your sales team.